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I'm a born and raised South Floridian that now resides in Williamsburg, Brooklyn. A true capricorn, I embody the spirit of the goat. Hardworking, loyal, and ambitious, I never stop learning and working towards my goals, both personally and professionally. I believe that if anyone does what they love they will be successful and my life is all about taking my passions to the next level.
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Posts
- May 22, 13
Meal: Dinner at Caracas Arepa Bar Season: Spring Why: Met up with friends and headed to my neighborhood sports bar, Mulholland’s to watch the NBA playoffs but we didn’t want bar food. Mood: It was a pleasant 72 degrees so … Continue reading
- Jan 29, 13
The New Year calls for new adventures and thanks to my friends upcoming nuptials I had an excuse to explore a new city. Last weekend we went to celebrate her bachelorette party in New Orleans. A city deep with culture, I was anticipating nothing short of a good time; especially since the maid of honor planned everything and I was able to simply enjoy the ride. Read More... Continue reading
- Jan 11, 13
It’s been more than a decade since Montreal and Brooklyn have been juxtaposed from an art perspective. After a Paris-Brooklyn exchange Montrealers thought a comparison with their city and Brooklyn would be a fantastic platform to showcase both the differences … Continue reading
- Jan 08, 13
New York City's Museums are world-renowned and if you live here or are just stopping in for a weekend of fun they are a must on your to-do list. Visiting every museum can get pricey and with so many great exhibits offered around the city it can be difficult to choose just one. My go to in any season is the Metropolitan Museum of Art. Read More... Continue reading
- Dec 05, 12
Cheap of the Week: Image via http://www.icantaffordtoloveny.com/ Manhattan is not an inexpensive place to live. I'm fairly certain that everyone across our great land agrees with that. Day to day life can start to add up but you there are many ways to get a great meal or a cold adult beverage on the sly. Read More... Continue reading
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Wall
- Experience the Best of the French Quarter and feel like you're a part of the NOLA Super Bowl Madness. http://bit.ly/VSry7O
- Why I Heart NYC has a NEW sister blog. Check her out and LIKE. Champagne Taste. Beer Budget.
- Expand your artistic palate this weekend at the Brooklyn Montreal Contemporary Art Event. http://bit.ly/VXXSEp
- Eat & Drink On the Cheap at Cherin Sushi http://bit.ly/QHFO3l
- Go Gold or Go Home>> http://bit.ly/TCGest
- Dinner times 3: From L'Artusi to Walter Foods http://bit.ly/VrbtZv
- Take Advantage of Winter. Go From Knotty to Nice With These New Hair Products. http://bit.ly/Tx25Bn
- Manhattan is a Monet. From far away, it's OK, but up close, it's a big old mess. http://bit.ly/SsAa4K
- Java The Hutt - The Best Coffee Shops in NYC http://bit.ly/U2QxBg
- Mexi-can at La Superior Brooklyn http://bit.ly/WSrpUR
- Hopefully you're not still at work but if you are you better be dreaming of bubbly. It's the biggest going out night of the year. Where are you going tonight NYC?
- Why I Heart NYC is about to go under the knife for a makeover. Before any slicing or dicing happens catch up on everywhere I ate & drank last week. http://bit.ly/QqqwBk
- My day spent on Staten Island was more filling than an afternoon of brunch. That mimosa can wait. Staten Island still needs your help. http://bit.ly/X3NVLo
- WhyiHeartNYC is now on Tumblr. I'm kickin the site off with my weekly jam. The hot new track from my favorite band, Local Natives. http://bit.ly/Z0xUUF
- You took two years of French and still can't speak the language. That doesn't mean you can't enjoy the cuisine! http://bit.ly/Txh5dz
- Let’s help local business owners and their staff recover from Hurricane Sandy and #EatDownTipUp! Even Mashable is on board! http://bcove.me/hjj5clki
- You can try Brooklyn Brewery's new beer and donate to help with the Sandy aftermath!
- You know I love dining out in NYC. The restaurant scene is the pulse of this city. Let’s help local business owners and their staff recover from Hurricane Sandy! http://whyiheartnyc.com/eat-down-tip-up/
- Much of the East Village is alive with power and the NYC Marathon was cancelled. Here's the info: Area restored begins at Canal St,stretches as far north as 14/15th and reaches west to Broadway and east to the East River #ConEdison #Sandy http://ow.ly/eZ2Jy
- Last weekend was pretty bad ass. Remember life before Sandy? http://bit.ly/RwvGJU
- In need of a laugh after this week? Take a look at the latest trend. http://bit.ly/SsfEzb
- Casey Neistat spends the night with Sandy. http://youtu.be/abawK4JRT2w
- Here's another MTA & City Event UPDATE! http://bit.ly/Vb1BlT
- Looks like there will be limited subway service starting tomorrow. Let's hope the rest of the city is up and running quicker thank they originally thought!
- Mother Nature felt bad today and sent a rainbow to NYC. This doesn't make up for the catastrophe she sent us in the form of Sandy. See her wrath: http://bit.ly/SbveOy
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Posts
- Feb 20, 13
Working at a start-up is always a risk but when I signed on to a luxury beauty-related start-up last year I was confident the team would make it work. I worked ten and twelve hour days, weekends, and was constantly monitoring work-related activity. The company conditions were that of a dinghy at sea in the middle of a hurricane. It was completely terrifying yet exhilarating all at once. I always knew that day could come where we'd capsize and be left tread water, all alone. The company is still surviving but I am no longer on the ship. Laid off due to restructuring a few months ago, I was somewhat relieved to finally be off the wild ride. Then reality struck and I realized I was jobless and living in New York City. I had to make some serious changes and make them fast. Here is how I've survived in one of the most expensive cities in the entire country.
Bar None - Cut Out Dining Expenses
Anyone that knows me on a personal level is well aware that I have a severe case of FOMO. I hate missing out on any fun and hearing about it later. That being said I had to shut of my FOMO switch and cut out any night, on my dime, to one night a week. Visiting with friends additionally consisted of dinner at each other's apartments, yoga, or coffee.
Skip the Gym - Get Creative With Your Workout
Gym memberships are particularly pricey in Manhattan and at $75 I realized that mine was putting a strain on my new, slim budget. I was extremely resistant to cancel at first. Working out releases endorphins and at that point I felt like I really needed all the happiness I could provide for myself. Then I decided that most of the workouts I did at the gym I could easily do at home. I bought inexpensive dumbbells, resistance bands, and a yoga ball for a little less than one month's membership. I already enjoyed running outside and started going to donation-based yoga more frequently.
Move Out - Leave The Pricey Apartment Behind You
I was fortunate enough to find a Craigslist apartment with amazing girls, a view of Downtown Manhattan (and The World Trade Center), with two private rooftops. Finding anything comprable felt damn near impossible but I knew that I could no longer bear to pay the pricey East Village rent. I packed my bags and moved to Brooklyn where I was able to decrease my rent by $300 a month. This was by far the biggest savings to my wallet and, as it turns out, there are lots of freelancers in Brooklyn. It makes being in a coffee shop in the middle of the day a little less lonely.
Being laid off has not been a fun experience but having a plan of action and cutting back on my expenses made it slightly less stressful. One of the most valuable lessons I have learned from this experience is that I don't need more stuff. Finding an appreciation for the things I already own and the supportive people in my life provides me with all the happiness I need. Everything else is just extra.What are your tips for cutting back your budget? - Feb 14, 13
This blog was born only a short time ago and during its conception I spent a lot of amount of time designing the site, but once it was 'live' I felt completely uninspired to write. Living this fun and exciting life on a budget has been something I've done most of my life and I was looking forward to sharing my experiences and tricks with all of you but I felt like something was missing. Recently I voiced my concern to a friend and they told me I should keep it real. Poof! The light bulb had illuminated. Ever since I started my other blog, Why I Heart NYC, two years ago I always filtered much of my personal life from the story. The thing that is missing from this -- new -- blog is reality. Living with champagne taste on a beer budget is not a walk in the park. It takes street smarts and crafty judgment to truly get what you want with little to no resources. I, myself, am a very honest and blunt individual so I feel it is only fair that I hold true to my personality and style so you can see what it's really like to live this way. This blog is about to take a very candid turn. Hold on tight kids! - Jan 31, 13We all know diamonds are a girl's best friend, and so are a pair of well-manicured eyebrows. Recently I celebrated a birthday and was gifted a clutch full of beauty products & tools. Do my friends know me or what? Amongst the goodies was a pair of Revlon Diamond Collection Tweezers. I didn't really think much about them, but then the other day my brows were in dire need of a manicure. I whipped the tweezers out of the package and began plucking away. Immediately I noticed the weight of the tweezers felt nice in my hand. I was able to pluck faster than ever before given the angle and precision of this sparkling tool. You can find this gem at any drug store or at CVS for $9.99, which is less than half the price of the expensive Tweezerman.Will you try this new Revlon product?
- Jan 24, 13Accessories, especially jewelry, say a lot about an individual's style. Personally, I have a few staple pieces that I've been gifted and love to wear day in and out. I sprinkle those pricier pieces with some budget conscious finds that I am now equally attached to; in particular my rings. The three-pronged ring on the left was a find at Forever 21 several years ago. It has been the center of several airport security stories and a conversation starter with a few gentlemen. Overall I'd say it was the best $3 I ever spent on jewelry. The triangular ring (I call it the Pope's hat) was a recent purchase also from Forever 21 for about $3. When selecting jewelry from this store I try to pick pieces that don't have stones or chains that could easily break. Rings and studs are your best bet for everyday accessories but if you have a special occasion and want to add some extra flare their pieces are trendy and extremely reasonable if you may only get to wear it a few times.What is your favorite place to buy inexpensive trend accessories?
- Jan 21, 13Spring fashion is has started to creep into stores this week. Is it just me or is this a little aggravating? It's the dead of winter and now I get to look at cropped pastel pants and lightweight dresses. I'll just continue to pray for warmer days and figure out how to make these options work without freezing to death. (Hmm, let me know if you want to see that post in the comments below.) The coming of spring fashion isn't all bad. This means Fall & Winter clothes are all on sale. One of my favorite stores, Urban Outfitters, has a blowout with most items at 50% off. Get on their site quick because today is the last day and sizes and colors are selling out. Before you go I chose a few of my favorites that were all UNDER $20.1. Silence & Noise Tuxedo Blouse: $9.99 • was $59.99
I love this top because you can easily wear it to work under a blazer and then throw on some heels and head out for drinks without going home to change.
2. Sparkle & Fade Drape Pocket Cardigan: $9.99 • was $39.00-$44.00
Not only is this cardi medium-weight but it comes in this seasons hottest color, oxblood. It also has pockets to hold that tube of lip balm and keep your hands warm when you're indoors and sans coat.
3. Lucca Couture Lurex Icicle Pullover: $19.99 • was $59.00
Sometimes I want to go out and not freeze my ass off. You know, on occasion. This sweater is stylish and not to bulky so you'll still feel and look sexy as hell.
4. Silence & Noise Crepe Angie Dress: $19.99 • was $69.00
This patterned, curve-hugging, dress is all you need in a go to dress. Throw on solid colored tights and boots and you're out the door. Plus it adds a little winter white to your dark wardrobe.
5. BDG Skinny Braided Leather Belt: $12.99 • was $20.00
Who doesn't need another skinny belt? Coming in four different colors these belts are great to cinch in a sweater or add some pizazz to that t-shirt and jeans.
6. Kimchi Blue Pointy Velvet Skimmer: $19.99 • was $29.00
Black flats are very classic but also predictable. Spice up your weekend jeans look with these distressed velvet flats.
7. BDG Twig Mid-Rise Velvet Pant: $19.99 • was $59.00
Purple is the color of royalty; combine that with velvet and you'll jump into these pants and feel like a queen. - Jan 17, 13
New York City has the power to impact your style. Recently I reached three years of NYC living and reflected about how my style has changed. I don't believe that I was completely unaware of the fashion I liked but my execution was, well, sub-par. I will take this moment to thank my first roommate in the city and friend, Lea, for inspiring me and telling me when I looked too match-y match-y.
Before I even stepped foot on this island I purchased a pair of calf-high black leather boots. They were a splurge for me at $200 but they have been a long-lasting part of my wardrobe for the past three years. How can I make boots last this long in a city where all you do is walk? I get ALL my boots resoled. Having a great shoe guy is crucial and thankfully I found this amazing Russian dude in the Lower East Side that takes great care of my kicks at a reasonable price. The forty or fifty bucks I spend at the beginning of Fall to give all my favorite boots a makeover out weighs buying new boots each season. If you're a baller on a budget than select a style that's somewhat classic and get more bang for your buck! - Jan 15, 13
Nail polish and art has blown up over the past few years. As far as drug store polishes go there were few options. Now it seems every cosmetic brand has their own line of lacquers. Most recent to the party is Covergirl. If you're as passionate about packaging as I am then you will immediate recognize that CG's is distinctly familiar. Chanel anyone? That high-end feeling doesn't stop at the bottle. One coat of this polish and your nails will be well-coated and shiny. My nails were painted with only one coat in the picture above and no top coat. I would definitely recommend this polish if you're looking for a new color and would rather spend $6 than eight or nine bucks.Have you tried Covergirl's Outlast Stay Brilliant Polish yet? - Jan 14, 13How are those resolutions working out? Monday is a great day to go through your checklist and remind yourself of all the short term and long term goals your aiming to achieve. After talking to some of my friends I've realized cooking at home more often is a popular resolution. I love cooking and figured I'd start sharing some recipes with you. Let's start with something easy like my vinaigrette recipe. It goes great with every salad and you can easily keep it in the fridge for days and re-use it. Enjoy!
Ingredients:
Balsamic Vinegar
Extra Virgin Olive Oil
Dijon Mustard
Brown Sugar
Salt
Pepper
Directions:
Keep in mind the amount you would like in total. You will be using equal parts Olive Oil and Vinegar.
In a small bowl combine olive oil, about a tablespoon of brown sugar, a couple dashes of salt and pepper. Mix with a fork until the seasonings have full dissolved.
Next add the balsamic vinegar and a tablespoon or so of dijon mustard. Mix all together than add additional seasonings to taste.
Then you're finished. !Et Voila! - Jan 09, 13Is your spirit soggy from the gloom of Winter? Try to pep up your mood with some glitz and glam. I, for one, am tired of wearing black every day. I found a super cute shimmer and gold outfit for inspiration from Le Fashion. The look is perfect for night out where you want to be comfortable but stand out. I've re-created this chic 'fit for under $150. The pants are certainly the major splurge but everything else can be utilized in multiple looks. If you're really feening for that lunch clutch from the inspiration look I found a no-sew DIY from All The Good Girls Go To Heaven.
1. H&M T-shirt $9.95
2. Nasty Gal Mercury Sequin Pants $58
3. Nasty Gal Crystal Bullet Pendant $20
4. Nasty Gal Shape Shifter Bangle Set $18
5. Essie Nail Color - Sole Mate $7.79
6. Mossimo Pamela Pointed Heel $14.99
7. Marc Jacobs Pouch Gold $20.99 - Jan 09, 13Every Winter I trek to the drugstore and buy a new kind of lip balm--the one that I think will save me from dry, brittle lips. This year I have hit the jackpot! Maybelline's Baby Lips will keep your lips as soft as a new born baby's butt and they come in six moisturizing shades. I bought mine (Quenched & Pink Punch) as a bundle at Target for less than $5. If you don't have a Target nearby I also found a customizable bundle available for five bucks at Walmart.com.
- Jan 30, 13January is a time to re-energize yourself and what better way then getting back to fitness. Joining a gym can be pricey--especially in New York City--so here are a few ways you can get a great workout on the cheap.
Nike Training Club App:
This free application for iPhone is like having a personal trainer at your convenience. There are workouts for every level targeted for a lean, toned, or strong body. Quick enough to squeeze in anytime these workouts are 30 or 45 minutes long. The app also contains 15 minute long workouts focused on specific areas, like those dreaded abs. The best part is that a trainer talks to you during your workout reminding you of how to maintain the best form and pushing you to continue. There are even videos of each move so you won't be confused. The more workouts you complete the more special workouts you unlock.
Dumbbells:
Once you get back in the swing of your workout you'll need to add some weight so you can get even better results. I've found 10lbs weights to be the most flexible. You can buy these at at almost any fitness supply store for ten bucks each or on Kmart.com on sale for $8.90. You can incorporate them in many kinds of workouts or with the Nike app above.
Yoga:
The ever-growing popularity of yoga is undeniable. It can strengthen your body, calm your spirit, and help you in every other aspect of your life. Yoga can be especially helpful to maintain flexibility when incorporating strength training or running into your workout routine. My favorite donation-based studio is Yoga to the People. There are locations in New York, Seattle, San Francisco, and Berkley. Many cities have donation-based classes so visit your local studio or Google to learn more.
(Image provided by Yoga to the People Brooklyn Facebook Page)
Running:
What is the best thing about running? It's free and you can do it anywhere. Whether you are in your neighborhood or traveling, your running shoes should always be with you. Cold weather running can be a challenge but if you prepare properly you can make every run count. I found some great tips for Winter running from Altra Zero and Fitbie.
(Image provided by Fitbie.com)
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Wall
- Tick Tock Goes The Laid Off Clock | How I've Survived Being Unemployed In NYC: http://bit.ly/12NMTFi
- Just Do You. http://bit.ly/VWTK81
- Shine Bright Tonight http://bit.ly/XMg8QS
- Because Your Digits Deserve It. http://bit.ly/14eO0Mb
- You have the day off. It's freezing outside. Why not sit on your ass and shop? http://bit.ly/VVMIE0
- Keep'em Fresh, Year After Year: http://bit.ly/13IVmby
- Floss Your Fingers: http://bit.ly/108nHrU
- Make Your Rabbit Food Tasty With This Easy Recipe: http://bit.ly/11vsi7X
- New Year's Eve May Be Over But That Doesn't Mean You Can't Wear Sequins. Get Your Weekend Look: http://bit.ly/V1LQw1
- Four Ways To Get Fit Without a Gym Membership. http://bit.ly/RIqrZa
- The New Blog Has Finally Arrived! Take a look at the new digs and LIKE us for updates. http://www.champagnetastebeerbudgetnyc.com/
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Browse My Writing Contributions
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Posts
Wednesday I hopped on my bike and met up with the charming and knowledgable Felipe, of Get Up and Ride. Together we are collaborating on a photography tour of Brooklyn and he took me to some pretty stunning spots. The day was sunny and gave us a beautiful glimpse at the season ahead. We can’t wait to give you our local perspective on all that is BK.
This handsome fellow, Neel, was such a happy and inquisitive dude. Every time the lens snapped shut he looked at me in amazement. I could barely get him to look at his lovely parents.
Testing out Totally Rad’s RadLab with a selfie.
I decided to download Totally Rad’s RadLab trial and there is no reason I won’t buy this awesome tool. Combined with photoshop you can mask and layer “stylets” and even adjust the stylet settings. This self-portrait was taken in low light with the camera on my MacBook Pro and I am amazed at how beautiful it came out with just a couple minutes of editing.
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Tweets
- Win or lose we still booze!! #Letsgoheat @ Good Company http://t.co/M34xVJDtbm
- "I just took my ibuprofen with whiskey." @Samantha_Lacey
- 3 years ago today I was really mad at the M15 @MTAInsider. http://t.co/R2XDUv6C15
- @Leam868 Hahaha!!! My hand hurt for days after that.
- RT @revlon: “I am ready for the next chapter.” Congratulations graduates! #revlon http://t.co/m9rpGUeoPI
- RT @Adam_D_Richman: so damn funny RT @ceonyc: Park Slope Family Circus http://t.co/HzwK6nYlib #brooklyn #itsexactlywhatyouthinkitis
- AGREED! RT @DrewMik: Steak frites, whiskey, bottle of Coke #fundamentals
- Watch out @meghankathleen! This is not ok. (@ The Grand Den) http://t.co/aLRgyzte1w http://t.co/1YEYLhVMO4
- @Samantha_Lacey “@pulsdJFK: 50% Off Tixs To The Bacon Bash! All Things Bacon Inc. Bacon Vodka, Confectionary & More http://t.co/ICG4Dvdo3N”
- @dougbbltrousers No pics but tight, short skirt and sheer top! Haha.
- The moment when you realize your outfit is completely inappropriate for an office environment. #9to5fail
- RT @BuzzFeedSports: Here's the LBJ game-winner that came after his OTHER seeming game-winner which came before Indiana's 3 foul shots. http…
- Holding my eyelids open to catch the end of this game. Come on guys! #LETSGOHEAT
- ¡Arepa! ¡Arepa! Cooling off on this warm #Brooklyn night with a hot Venezuelan bite. http://t.co/LPsCc6sYJ7 #NYC
- Mai Gurls. https://t.co/Xv1fJ9sm6a
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Posts
- ¡Arepa! ¡Arepa!
Meal: Dinner at Caracas Arepa Bar
Season: Spring
Why: Met up with friends and headed to my neighborhood sports bar, Mulholland’s to watch the NBA playoffs but we didn’t want bar food.
Mood: It was a pleasant 72 degrees so we wanted a place with open windows and an inexpensive price tag.
What I drank: I was in the mood for a beer and since it’s local, and delicious, I ordered the Brooklyn Summer Ale. It came with a shot of rum for only $1 more. It wasn’t just any rum but Venezuelan white rum, which by the countries law, must be aged for at least two years. It was a smooth chug.
What I ate: We ordered chips and guacamole to start. Sitting at the end of the bar we observed the fry guy cooking up fresh banana chips. They were served in a handsome basket and still warm when they were put in front of us. For dinner I ordered my fave, La Mulata. An arepa with black beans, jalapenos, grilled red peppers and white cheese.
My dessert: A shot, courtesy of the bartender, prepared with Venezuelan rum, jasmine bitters, agave, and lime.
Cost: $22 with tip
Final Thoughts: The bartender was attentive, friendly, and not over-bearing. The food was hot and fresh. The beer was cold and the shots were poured with love. Overall, it was tasty, quick, and cheap. I have and wil continue to go back!
Dinner times 3: From L’Artusi to Walter Foods http://bit.ly/VrbtZv
[Photo via Lartusi.com)
Take Advantage of Winter. Go From Knotty to Nice With These New Hair Products. http://bit.ly/Tx25Bn
WHEN SOMEONE IN MY FACEBOOK FEED POSTS ABOUT THE FAKE PRIVACY GUIDELINES.
More here: http://on.mash.to/Sphgdq
Today the #EatDownTipUp crew and I will be joining @DrinkDonate at Pouring Ribbons to benefit three restaurants shuttered after severe damage from Hurricane Sandy. Drink a few delicious cocktails and grab a bite while you mix in mingle in the East Village. See you there!
My day spent on Staten Island was more filling than an afternoon of brunch. That mimosa can wait. Staten Island still needs your help.
Today brought the perfect Fall day after two weeks of rain, wind, cold, and snow. I spent the day shooting portraits for my friends and their three month old, Gigi. I don’t know much about babies but this kid just smiled all day until she peacefully fell asleep. My kinda baby! Central Park provided an attractive backdrop and I captured some great shots for them.
Fondue surprise birthday dinner for my friend Maurice. BYOB spots are great for group dinners. Hollar!
- Weekly Jam: Local Natives - Breakers
Who: Local Natives - Only one of the best Indie bands EVER!
What: It’s a new track off there soon to be released album.
Where: I’m at my desk. Buds in. Trying not to fall out of my chair while I dance.
When: I got my grubby hands on it earlier this week and have had it on repeat.
Why: It’s been a long time guys but I couldn’t be happier with this track.
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Photos
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Checkins
- Mulholland's312 Grand St
- POSSIBLE230 Park Ave. S
- Schiller's Liquor Bar131 Rivington St
- Boulton & Watt5 Avenue A
- Chop't Creative Salad24 E 17th St
- Atlas Cafe116 Havemeyer St
- Lodge318 Grand St.
- Maritime Hotel363 W 16th St
- The Royal127 4th Ave
- d.b.a. Brooklyn113 N 7th St
- Smorgasburg WilliamsburgEast River State Park
- Diva Nail SalonN. 5 St
- Rye247 S 1st St.
- Brother Jimmy's BBQ116 E 16th St
- POSSIBLE230 Park Ave. S
- Retro Fitness203 Berry St
- POSSIBLE230 Park Ave. S
- Whole Foods Market4 Union Square
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Info
- Social Media Marketing Freelancer/PhotographerOnline Media | Greater New York City Area, USSummary
Odesk Summary:
My background in Art History and Photography set the tone for my current career as a Social Media Director. This knowledge honed my aesthetic vision to one of opulence and conviction.
Writing WhyIHeartNYC.com has led me to a career in social media. Passionately creating and growing communities online and assisting businesses, both large and small, to cultivating their voice is where I thrive.
What do I love most about social media? I am able to utilize all my creative skills such as, photography, design, and writing to communicate with the world.
Experience- Sept 2012 - PresentSocial Media Director & Graphic Designer / Horizon Nursing Services
• Establish social media accounts on multiple platforms useful for marketing to direct demographic.
• Design assets for all SM sites
• Outreach to local community leaders and influencers as well as online influencers in the geriatric care community.
• Research and write blog posts via Tumblr dealing with geriatric care to direct readers to company website and inquiry email.
• Monitor and manage SM platforms weekly to continue to grow the community and engagement.
• Select imagery that would indicate a high-end level of service and care for clients.
• Consult on company re-branding and website reconstruction.
• Design all company ads for use in print and/or online. - Aug 2010 - PresentOwner/Editor / WhyIHeartNYC.com
• Conceptualize blog title, format, and strategy.
• Produce logo, photography and customized design for site.
• Optimize content by restructuring post titles for better SEO capabilities resulting in a 300% increase
in monthly views.
• Add pages to blog to further engage visitors resulting in lower bounce rate.
• Cross promoted and acquired new fans via various social media platforms.
• Network with online and nightlife community. - Dec 2012 - Dec 2012Community Manager Crisis Consultant / Wieden + Kennedy
• Quickly assimilate to the voice and verbiage of the Heineken brand to assist in urgent SM crisis.
• Perpetually monitor all SM platforms for issue-related consumer posts.
• Respond to all issue-related concerns and questions via SM channels utilizing Heineken language.
• Collect and track all issue-related posts, profile information of consumer, and response timing. - Jan 2012 - Sept 2012Senior Social Media Manager & GLOSSYMag Online Editor / GlossyBox USA
• Develop monthly marketing roadmap and build content on all SM platforms.
• Foster relationships with brands to execute mutually beneficial campaigns, driving reach and
engagement.
• Build insight and analytic tracking spreadsheets and implement procedures for optimization of
content syndication.
• Establish blogger outreach program and build relationships with bloggers to expand knowledge of
the Glossybox brand.
• Create original brand content for use globally across 18 Glossybox countries.
• Construct monthly blogger press kit containing press release, images, and a how-to on best blog
practices.
• Manage, direct, and mentor junior and intern staff.
• Provide copy-writing needs for all company media. - Jan 2012 - Jan 2012Contributor / HowAboutWe.com
Create posts that are pertinent to the users of Howaboutwe.com and coincide with the voice of the website.
- Nov 2011 - Jan 2012Social Media Intern / Pickie
• Create collections for use of site promotion and social interaction.
• Publish daily blog posts to showcase site features and usability. Blog analytics showed a 65% increase in new visitors within the first two months.
• Manage company social media channels (Facebook, Twitter, and Tumblr). Have helped increase Facebook “likes” by 200% in two months.
• Collaborate with tech and web development to design and improve user experience for web site.
• Produce web-specific photography and provide art direction for site. - Oct 2011 - Jan 2012Contributor / Planet Night, Inc.
• Research popular new venues to provide timely content.
• Create weekly New York nightlife centric posts promoting citywide events and venues.
• Attend events as a ClubPlanet.com contributor.
• Promote ClubPlanet.com and self as leaders in nightlife expertise.
Education-
2003 - 2006Florida Atlantic UniversityBA in Art History
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2002 - 2004Valencia Community CollegeAssociate in Arts in General Studies
Additional Information-
Websites:
